|
|
Our World systems need to listen, learn, and act:
One giant (Viacom) says, "Start a website to show comedy clips and episodes of their popular shows. Gather our own crowd and be a powerful consortium. License content to other websites — including “GoogTube.” YouTube deletes copyrighted material from Viacom and adds a red banner saying the video had been “removed at the request of Viacom International.”
Who rules video on the Web? For now, Google. And the giants may fight or join it.
Google controls ~66% of the market in search advertising. Print publishers wonder if the benefits of being found by a Google search engine is the loss of their intellectual property.
Video is an exploding business. Advertisers spend ~$60 billion on TV.
The Google genius organizes our world’s information and links ads to search results quickly. If Google can serve ads to people better when people watch 50-inch displays in their living rooms then Google may win.
Google (friend of content creators) help creators to make money online. Other creators are on their own. Google has a $140 billion market value. It is viewed with envy and wary by the giants. The giants wonder, "How much of the $140 billion comes from our pocket?"
Thus, a deal with a content company is a Catch-22 for Google. When google licenses content then what value does it add or subtract from the other unlicensed stuff?”
To complicate matters, a big focus for the giants is to share the wealth with everyone who creates valuable content, not just the pros. YouTube will follow the trend and share revenue with Mom & Pops -- who make videos and attract the most viewers.
The giants ask, "Why won’t Google agree to delete copyrighted material. Google keeps porno off of YouTube. MySpace deletes copyrighted material.
INTELLECTUAL property law says the copyright holder must tell a Web site to remove unauthorized material. The giants ask why must they ask a self-professed friend like Google to be nice.
Google wonders if the giants hurt themselves by pressing the copyright issue. Google says, "... sites serve as great promotional venues — and they do not charge the giants to promote the property of the giants. Besides, the giants can start their own Web video websites. |
|