Our school has a purpose statement and a 'Plan for Excellence'.
Our newspaper has a purpose statement about 15 years old.
Our newspaper does not have a plan to excel.
When asked about the above fact, the General Manager of our newspaper
said, "Other businesses get along with out using a purpose statement."
Could that have been before the Internet changed the 'communications industry'?
When the GM was asked, "Why does his newspaper exist?"
He said, "To reflect the life in the community?"
Is the GM involved in our community?
When the GM was asked, "Do you consider Google & Microsoft as your competition?"
The GM answered, "Yes."
When the GM was asked, "Do you think that Google & Microsoft have a purpose statement?"
The GM answered in a vague manner.